The Evolution of Google AdSense

While Google's initial system was fairly rudimentary, only providing publishers the option of displaying a handful of advertising formats, the technology behind even the first ads was anything but simplistic. The Evolution of AdSense. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determine the content contained on the web page serving the Google Adsense ad. Once the content is assessed, and appropriate ads that contain related content are served.